Connecting with people is vital for the success of your nonprofit. Whether it’s to raise awareness, increase donations, or tell a story, you need a system in place to make meaningful connections with more people. If your nonprofit is struggling to constantly bring in more followers and subscribers, stagnation might become an issue.
I have several services that will help you connect your nonprofit with more people from your target audience.
Blog Content
Blogs are one of the best ways to get more people to your website and, in turn, connect with an audience that is interested in what your nonprofit does. I love using blogs to showcase aspects of nonprofits that may not fit into your websites copywriting.
The copywriting on your website gives your readers all the information they need, with solid facts and simple calls to actions. It’s in the blogs that you get to delve deeper, telling stories, expounding on your goals and missions. And this form of sharing, whether through words, pictures, or videos, is one of the best ways to draw readers in and get them interested in your nonprofit.
What makes blogs so powerful is that they can cover a wide range of topics. When crafting blog articles, I like to think about what your potential target audience is looking for online in connection with your nonprofit. I then write on these topics, using specific keywords and SEO, to directly funnel readers from subjects their passionate about to your nonprofit. Using this method, you’ll get more people engaging with your content, leading to more involvement with your work.
Social Media
I can’t talk about blogs and their importance without talking about social media and how crucial it is to your nonprofit. Blogs, as well as any content on your website, will only work to bring in more people if you’re sharing this content regularly. You need to share every action you take and each new development of importance on all your social media platforms.
I like to think of your website as a river. The only way that river can grow is if there are tributaries flowing into it. The content I produce and share on your social media works as tributaries, leading people to the bigger source, your website.
Social media goes beyond Facebook, Instagram, and Twitter, though. Some of the best ways to keep in contact with people, and to get your audience returning to your website, is through newsletters. Newsletters, when sent out on a set schedule, are a great reminder to those who have connected, even in the smallest way, with your nonprofit before.
If you’re looking for more efficient ways to connect your nonprofit with more people, I offer blog, social media, and newsletter services. You can learn more by clicking below.