Imagine your nonprofit did everything right to engage with followers. You wrote your copy, got your blog set up, and even have social media accounts running. Despite doing everything right, you’re still not getting the engagement you want from your followers and subscribers. And since your organization depends on people being interested in what you do, you need that engagement.
I offer several different services aimed at increasing the engagement you get from your current followers, hopefully leading to more overall involvement with your organization.
Social Media
Even if a nonprofit has social media accounts and uses them on a regular basis, it can be hard to get consistent engagement. I usually find the issue with low-engagement on social media is due to the format of the posts. And, often a format that isn’t getting results is due to a misunderstanding of the target audience.
When I’m troubleshooting social media posts, I start with looking at who is engaging with the content. Once I reach a better understanding of those who are active on social media, I can help restructure posts to better connect with people who fit that target audience. With this more specific group of people, you’ll get the engagement you need.
Another issue that comes with lack of involvement on social media is the type of posts being shared. If the format of an organizations posts aren’t resonating with followers, they aren’t going to like, share, or promote the post. Sometimes all it takes is a little tweaking, but other times it takes a complete overhaul of social media.
With social media, quality matters more than anything. Now days, authenticity matters. People can tell when someone isn’t being genuine, which will completely deter them from wanting to be involved with a nonprofit. So, no matter the format, no matter the target audience, if the message isn’t authentic, it won’t connect or get people engaged.
Blog Articles
Blog articles serve two purposes when it comes to increasing engagement with followers. The first is that it gives them a consistent peek into the organization they’re following. They’ve taken the steps to follow. They want that effort rewarded by reading stories and seeing updates on what is happening within the nonprofit. I try to create a balance of informative and storytelling blogs when I write for clients. I do this to build the authority of your organization while simultaneously connecting emotionally with readers.
The second purpose blog articles serve is to point back to an organizations website. Yes, nonprofits should be communicating with their followers. However, if these followers aren’t moving from social media to any form of action, there’s really no point. Social media is where the majority of engagement takes place, but with blogs, followers get back to the source. It’s on a nonprofits website that they’ll find more information, volunteer opportunities, and even ways to donate. While the first purpose of blogs, to build a rapport with readers, is important, this second purpose is what keeps nonprofits running.
I’ve worked for years learning how to write different forms of blog content. My content engages followers and leads them to where they can find more information and get more involved. To learn more about the services I offer to those trying to increase engagement, click below.